MANA Magazine, which will be devoted exclusively to Hawaiian culture and current affairs, will launch in April 2012. The bi-monthly magazine will explore hard-hitting issues facing native Hawaiians and offer disparate opinions, as well as highlight Hawaiian heritage, language, art, music and people.
Published by a jointly owned subsidiary of The KÄlaimoku Group and PacificBasin Communications, MANA will adhere to professional journalism as it delves into topics such as governance, education, health, income and more.
â€œMANA provides a valued independent voice that is not tied to any organization or viewpoint,â€ said co-owner and co-publisher John Aeto. â€œWe hope to inspire serious exchange, sharing contrasting opinions and ideas on the hard-hitting topics such as governance, education, health, income and more,â€ he says.
Stories will cover the range and diversity of Hawaiian voices wherever they live, including globe trotting Hawaiians.
The KÄlaimoku Group is a Honolulu-based, native Hawaiian-owned business development firm founded by Aeto and Cedric Duarte. Both partners have extensive experience in Hawaiian community affairs and the media.
PacificBasin Communications is Hawaiiâ€™s largest, locally owned media company that publishes 11 magazines including HONOLULU Magazine. HONOLULU is Hawaiiâ€™s oldest magazine, commissioned under a royal charter from King KalÄkaua in 1888 under the name Paradise of the Pacific. MANA emulates these royal roots as a voice for the native Hawaiian community.
â€œMANA hopes to reach active, engaged Hawaiians everywhere â€“ in Hawaii, on the Mainland and around the world,â€ says Scott Schumaker, PacificBasin Communications president. â€œIt offers a platform for all those who care deeply about the Hawaiian community and the important role it plays in making Hawaii, Hawaii.
â€œOur owner, Duane Kurisu, built PacificBasin to ensure the integrity of local journalism and continued cultivation of home-grown perspectives. His investment in MANA speaks to his commitment to growing our communityâ€™s capacity to speak with Hawaiâ€˜i audiences and offer an important forum for life in our islands.â€
Schumaker is a co-publisher of MANA, with Aeto. Kurisu is the owner of aio Group, a locally owned family of businesses specializing in media, printing, technology, sports and food.
An advisory board for MANA is being recruited. The magazineâ€™s owners and publishers are taking nominations to ensure community-based content and a statewide scope.
â€œManaâ€ in the Hawaiian language means power or authority, sometimes spiritual or divine power. The magazineâ€™s name, MANA and its design are derived from the symbolism of the triangle in Hawaiian culture. Taken together, the triangles in the letters â€œAâ€ of the logo symbolize the power and strength of the Hawaiian people.